"In business, as in life, you either grow or die". It is our mission to make international fashion and trend commercial and widely accessible and we want Bianco Footwear to become the leading fashion footwear chain. We are focused and never scared to take on a challenge in a new market. We believe: "If you can dream it, you can do it." THE BIANCO COLLECTION Art, music, street fashion and underground culture inspire high fashion designers who transform their ideas into couture and prêt-a-porter on the catwalk. We take the trends from the catwalk and convert them into trends on the sidewalk. Bianco Footwear reflects what is hot in the international fashion scene right now. Besides being dangerously in love with shoes, we also sport a super funky line of accessories to go with the shoes. Shoes rule, but so do belts, bling and bags. Be prepared to accessorize yourselft with Bianco.Gear! THE BIANCO MARKETING You probably know the provoking and 'egdy' marketing campaigns "Spreading Legs", "Because feet are ugly", "How to Afford the Whole Collection" and "Hands are so Last Year". They are daring, young, experimenting and hardcore! We are not afraid to challenge taboos, we don´t compromise on anything, and we twist words and traditions in a cool and humorous way that make people go "hmmm...". The secret behind the Bianco campaigns is simplicity and consequence: Each campaign is based on one single idea that is so surprising and durable that it can be unfold more times without seeming tired - merely because we have never seen it before, even though it seems obvious. And that is the very trick.