The design and developmentof the New Feet concept is carried out in close coorporation with podiatrists, chiropodists, orthopaedic shoemakers and Danish designers. A New Feet product has been developed and tested for at least one year before it is launched. Production New Feets products are produced inside EU, mainly in Portugal. The production inside EU ensures the consumer, that no components is made of materials listed on the restrictive EU black list. It also ensures the consumer that production is within the environmental and ethical framework of the EU. The concept The different product lines of New Feet fulfills the needs for the individual solution. We offer a concept for sensitive feet, people with diabetes an people with arthritis. The construction af the footwear is carefully engineered in cooperation with the professional practioners. The last and the shape of the footwear is optimized for each target group. The construction ensures flexibility, shock absorption and stability. The vital parts of the footwear is easy to adapt to individual needs, i.e. outer soles, insoles, straps and heel caps.