Courage. Curiosity. Endurance. It was not exactly written in the stars that Eugen Silfen, who came to Denmark only 18 years old, would build what has become one of Denmark’s international design companies. With a small savings as his only investment capital, he founded ADAX in a basement in Copenhagen. He wanted to make better bags than the ones he saw in the stores. A combination of courage, curiosity and endurance is recurring factors in the success story of the company. Family. Talent. Creativity. ADAX is a family-run business with a new generation influencing both design, sales and marketing activities. New bags, new innovative solutions, new designs and new partnerships are made every single day. Recently ADAX has collaborated with some of Scandinavia’s leading fashion designers including Stine Goya, Soulland and Carin Wester.