BITTE KAI RAND & CO. WAS FOUNDED IN 1981 AND IS WITH ITS RICH HISTORY AND INNOVATIVE PROJECTS ONE OF THE STRONGEST AND LEADING FASHION HOUSES IN DENMARK. THE CONCEPT OF BITTE KAI RAND IS TO ENHANCE A WOMEN'S PERSONALITY, INCORPORATING CURRENT TRENDS WITHIN A FRAMEWORK THAT ALLOWS FOR FREEDOM OF MOVEMENT AND A FEELING OF EMPOWERMENT. THE DESIGN IS PURE, TIMELESS AND CLEAN WITH AN ADVANCED EDGE AND PLAYING WITH CONTRAST, WITH A HIGH DEGREE OF FUNCTIONALITY AND FOCUS ON QUALITY. ALONG WITH HER DESIGN TEAM BITTE KAI RAND RELEASES MORE THAN 6 DELIVERIES YEARLY OF THEIR WELL-KNOWN AND EXCITING LINES - ALWAYS WITH A TWIST IN CUTS AND DETAILS. THE HEAD QUARTERS ARE LOCATED IN COPENHAGEN, DENMARK - AND BITTE KAI RAND HAS OWN FLAG-STORES IN DENMARK, NORWAY AND SWEDEN, COMBINED WITH A PRESENCE IN SELECTED MULTIBRAND STORES. SHOWROOMS ARE LOCATED IN DENMARK, FINLAND, THE NETHERLANDS, FRANCE, GERMANY, UNITED KINGDOM, NORWAY, SWEDEN, AUSTRIA AND RUSSIA.