The philosophy of Apair is based on beauty, simplicity and balance in both products and store design. Apair was founded in Copenhagen 1995 and has since thrived both in Denmark and internationally. Apair is owned by Claus Hjort and Lise Freiesleben Hjort. Apair strives to be in the highest end of the fashion industry and achieves this by selling elite products, made by top European designers, to its many customers.