Born in Turkey, Seyhan has been in international business life for many years. Working in different countries, she has specialized in establishing joint ventures. She entered the fashion industry in the end 90s as a freelance consultant and has been working in Europe, The Middle East, South America and Asia. Known for her strong skills in production and sourcing of luxury materials, Seyhan has assisted major Scandinavian fashion brands such as Noir, Sand and other designer brands in outsourcing and structuring production. In 2013 Seyhan Melbye and Michael Kristensen decided to join forces and create a fashion brand for women. The approach is to create clothes which are season-less. The aim is to focus on fashion pieces that fulfil the daily needs of business women but at the same time add a sexy vibe and flatter women’s best features. Made from high quality materials and with good handicraft tailoring, the aim is also to support sustainability and European production.