Fashion is a funny thing. The word implies constant change – always moving on to the next big thing, the next trend and the next look. That’s not Morris. We prefer the word curious – and as a brand you could say that we’re style curious. That means that Morris prefers to rush slowly. The results are always better that way. We know who we are, where we’re coming from, and also where we’re going. Let’s take it from the beginning. The name Morris comes from the legendary men’s shop, which was located on Hamngatan in central Stockholm from 1949 to the beginning of the 70s. Morris was the destination of choice for gentlemen of all ages. The store attracted dandies throughout the country with a passion for British-made clothing and accessories that were synonymous with quality.