The Danish fashion brand GABBA came into being in 1995. Head designers Karen & Ole Madsen had been working in the textile business for more than twenty years when they felt the need for doing something new. The market was flooded with cheap and trite products, so they agreed that it was time to introduce something different. Together with a local creative artist, Karen & Ole strived to find a cool name for their new brand. It had to be a name with a good sound to it; a name which would position the collections they wanted to make in the right way.