Inwear was established in 1969 in Copenhagen, denmark. the brand was created as a fashion label for cool city girls with a feminine, urban and confident look. the brand’s icon- ic style was an overnight success and to this day it still defines inwear. DESIGN PHILOSOPHY inwear celebrates curiosity, confi- dence, ambition and optimism as a part of modern femininity. the brand provides the modern urban woman with a style that is feminine, confi- dent and well-dressed. the products offer a great fit and quality expressed through perfection of details.