The Blend succes story began in Vejle, Denmark in 1993 when the company dedicated itself to bringing affordable fashion to the market in new ways. BlendShe was launched in 2004, originally as an addition to Blend, but with a distinct identity of its own. The brand soon became talk of the town as self-confident young people in numerous countries became aware and loyal to the outstanding combination of great design and reasonable prices. Today, BlendShe is part of the DK Company A/S, founded by Jens Poulsen in 2001. DK Company has developed into one of Europe’s leading suppliers of fashion & lifestyle brands catering to men, women and children. The Group employs 1.000 people, including sourcing offices in the Far East and the people