The brand 2xH Brothers established in 2014, is a label founded by the two brothers Søren and Kristian Harresø. They founded the label in Kolding, Denmark because they didn’t know what else to do. But as they did not possess the ability to create ground breaking designs of tomorrow, they established a companionship with the newly graduated Louise Egebro, who has a MA Degree in menswear fashion. Furthermore the company needed a crocked existence for defining the visual identity for the brand. Louie McPherson joined the team for making that shit happen. The idea about the brand is to operate on various markets, but in a scale where we are still kept interesting as we only flourish on small platforms in an interesting segment.