California Sports is a marketing and distribution company working with leading footwear, clothing and accessories brands. We operate across Scandinavia, working with the top retailers in their segment, ranging from specialized high-end fashion boutiques, sneaker stores, outdoor, denim, multiples, sports, skateboarding and other specialized retailers. With a background in skateboarding retail since 1989 when we opened our first skateboarding concept store in Paris, Streetmachine. Streetmachine merged skateboarding brands with classic workwear labels and classics from overseas and today this concept continues with both physical and online stores. Our team is made up of individuals with an extensive background in apparel and with a passion for the culture and brands we work with.